How We’re Building Power in 2025: One Deep Conversation at a Time
At Supermajority Education Fund, we know that long-term change starts with meaningful connection. That’s why, in 2025, we’re focused on Deep Conversations—a bold and proven organizing approach that puts values-driven storytelling at the center of our civic engagement strategy.
This isn’t just about knocking on doors. It’s about listening, building trust, and helping young women see themselves as powerful agents of change in their communities.
What Are Deep Conversations?
Deep Conversations is what we call our deep canvassing program—a research-backed, values-based method of organizing that centers long-form, personal conversations with voters.
Rather than focusing on persuasion or party lines, we focus on what matters most: what people truly care about. Trained volunteers talk with community members about their personal values and lived experiences, and help connect those values to civic action—like voting.
This approach has been used to move hearts and minds on some of the most urgent issues of our time—from LGBTQ+ rights to immigration to economic justice. Now, we’re bringing it to Michigan to reach a critical group of voters who have long been ignored and underestimated.
How It Works
We’re focused on young women in Michigan who didn’t vote in 2024—especially those who feel disillusioned by politics or disconnected from the system. In Wayne and Oakland counties alone, that’s more than 340,000 women. Many of them care deeply about their families, their futures, and their communities—they just haven’t been asked to see voting as a way to protect what they love.
That’s where Deep Conversations comes in.
Who We’re Reaching
Our Michigan-based volunteers go door-to-door, starting face-to-face conversations with young women and inviting them to sign the Majority Rules pledge—our shared values agenda co-created with 75,000 women across the country. This phase is about connection, not persuasion: It’s about identifying who shares our values and is ready to engage.
The Conversation
Next, we follow up. Trained volunteers—both in-state and across the country—make 15–20 minute phone calls to each woman who took the pledge. These one-on-one conversations go deep: We talk about personal values, lived experiences, and how voting can be a powerful way to stand up for what matters most.
Continued Connection
We don’t disappear after one conversation. Through texts, calls, and timely reminders, we help voters stay engaged and informed—especially about local elections that directly affect our everyday lives. It’s not just about turning out to vote; it’s about building lifelong civic habits.
This program isn’t just about turning out votes—it’s about transforming how young women see their role in our democracy.
And that’s how we win.